Paying for marketing that doesn’t work is wrong.
StoryJoy crafts messages that your customers can’t ignore, making paid advertising worth the money.
With StoryJoy,
your path to success
includes:
A Clear Marketing Strategy
Designed To Connect
Converted To Sales
We will implement the 7-steps required to build a strong sales funnel and ensure you reach the right customers with a clear and compelling message that is designed to convert to sales.
You should be confident in your marketing investment.
In order to do that, you need a marketing strategy that is clear, understandable and produces sales. The problem is you are spending money on campaigns before crafting a compelling message which should leave you feeling uneasy.
At StoryJoy we believe that marketing shouldn’t be a mysterious black hole you dump money into.
Like you, we were frustrated by marketing “experts” that charge a lot of money only to deliver “impressions” and not sales, which is why we brought the StoryJoy team together to craft compelling stories - the lifeblood of any successful marketing strategy. We aren’t trying to replace your marketing team or paid advertising experts, but we are serious about crafting stories that help them succeed on your behalf.
The Benefits of a StoryJoy Sales Funnel
Fresh Business Identity
We will help you discover and differentiate your business.
Clear Marketing Strategy
Your marketing plan will make sense & can be maintained by your team.
Sales Automation Designed to Convert
Funnel automation takes the guesswork out of turning leads into sales.
Messaging Crafted to Connect
We will craft words that connect with your customers and cause them to engage with your marketing.
A Partner Committed to Your Success
Our collective of experts will support your team to ensure long-term sales growth.
Your 7-Step Sales Funnel Explained
Before you spend money on paid advertising, we’ll install these 7-steps to ensure you have the stability of clear messaging, a compelling digital presence and an in-house sales funnel that converts leads into customers.
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The first step of any plan to expand your business and your customer base starts with articulating your vision and desire to impact the lives of your customers. The most successful companies become profitable because they understand the “why” behind their products.
At project launch, we ask our clients to spend time in contemplation asking what Love wants you to know about the identity & purpose of your business. We then bring your team together and discover the unique identities that have been brought to the table. Because when we do, we’ll find a magical mix of purpose and shared inspiration that coalesces into a collective and shared vision for the business and its products.
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We’ll conduct research & discovery to determine your target audience and document in detail the ideal customer profile. The more deeply you understand your target customer, the more likely you are to create products, offers and messaging that speaks directly to their needs.
We’ll seek to understand your ideal target customer segment, their values, motivations and fears. Your marketing will focus first on this core customer, expanding into complimentary customer segments as you grow.
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Once you pinpoint product market fit, you’ll need to craft an offering that compels your target customer to make the purchase. Your offer will:
Solve the specific problem your audience has at a few different price points
Present a path to purchase that is attainable financially and allows your customer to sample or stair step into your larger ticket offerings
Be clear as day about what you want them to purchase
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Nice looking websites don't sell things. Words sell things. And if you haven't clarified your marketing message, your customers won't listen and engage.
Now in step 4, are we ready to tell the story that will engage your target audience to buy. And the key lies in our ability to use words to articulate the problem you solve to help your customer win the day.
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Our goal is to maximize the first 30 seconds that someone spends on your website by designing your homepage (or landing page) to tell a clear and compelling story in words and images.
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These first foundational steps have led us here to step 6. You are playing the long game to stability and success, which means we’ll craft lead generating content, email sales campaigns & a nurture strategy, all written and mapped for automation.
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We will see the development of your new messaging and sales funnel through it’s public launch, ensuring your team has all the tools and knowledge needed for long term success.
How StoryJoy Works
We’ll meet to collaborate on your distinct business identity & ideal target audience.
The StoryJoy team will craft a compelling product story.
We’ll integrate your new brand story into your automated sales funnel.
“If you have an unclear marketing message, you are taking a giant risk with the long term success of your business. At best your business will plateau, at worst, marketing budgets are wasted and sales decline. Your community needs your business to thrive, and we are ruthless in our commitment to help you get there.”
— Jessica McIntosh, CEO, StoryJoy
Packages & Pricing
GET STARTED
Audit & Consultation
Unsure if your marketing messaging is compelling people to engage and buy?
With this audit, we’ll review your marketing & sales materials to identify strengths, diagnose weaknesses and provide you with actionable ways to improve your messaging & engage more customers.
Included
☑ Review and audit brand messaging on website, social and sales materials
☑ Action Plan that documents problems to fix & opportunities to grow
☑ Strategic Consultation to discuss our findings & implementation strategies
Price
$980
CRAFT YOUR MESSAGE ★
Brand Story
Do you have a sales funnel, but struggle to fill it with leads?
The team at Story Joy will discover your business identity, develop a compelling offer and craft a clear brand message that potential customers won’t be able to ignore.
Included
Everything in Audit/Consultation plus steps 1-4 of sales funnel:
☑ In-Person business identity sessions with your team
☑ Research & discovery to determine your Ideal Target Audience + buyer personas
☑ A compelling product offer/ladder
☑ A full brand message & script including 10+ pages of sales copy
☑ Implementation training and guidance
From
$8,400
IMPLEMENTATION
Full Sales Funnel
Are you looking for a partner to help you implement and automate your new marketing message?
The team at Story Joy will take the heavy lifting off your plate, crafting and automating your digital marketing plan
Included
Everything in the Brand Story package including steps 1-7 of sales funnel:
☑ Wireframe design for fresh website homepage messaging
☑ Email sales campaigns (5-6 email sequence)
☑ Nurture campaign template
☑ Lead generator
☑ Automation mapping
☑ Creative direction through launch
Price
CUSTOM
Storytelling Add Ons
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Great storytelling comes in many forms, and one of the most immersive is video.
Compelling visuals, emotive music and sound design, and people-centric narratives combine to move your customers in unique and powerful ways. We can help you determine if your brand would be served well by video storytelling and ensure that a video storytelling package aligns perfectly with the other elements of your StoryJoy sales funnel. -
A modern logo and brand style helps your business stand out in a competitive marketplace, build brand recognition, and create a strong brand identity.
Let StoryJoy creatives design a new logo and visual brand guide to ensure your marketing collateral is on point and ready to engage customers.
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Start-ups & businesses with small marketing teams will benefit from our monthly strategy and content development maintenance plan.
Let us know if you would like access to our services on an ongoing basis, to ensure your message stays on point, consistently converting prospects into customers.
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Storytelling does more than sell. A well told story will compel donors, foundations, and grant committees to give financially to support your cause.
The StoryJoy team works with non-profits large and small to build organizational identity, craft impact stories, and automate donor engagement funnels.
Our clients have taken the bold step to ensure the story of their company and its products converts into sales.
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"Working with StoryJoy has quite literally been a joy!
The team has been professional, fun, and insightful while they designed a marketing strategy for my business. Knowing that they have the experience to build something beautiful and meaningful gave me peace of mind throughout the process.”
Anna, Numbers Supply Co.
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"We collaborate with StoryJoy whenever we need a fresh perspective.
This team has helped us plan & install processes to establish product-market fit, gain early adopter clients, and ensure our messaging is on point and on mission. We collaborate with StoryJoy whenever we need a fresh perspective, and have not been disappointed!”
Brandon, Vequity.ai
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"They have differentiated us in the marketplace.
StoryJoy recognized our need for clear and compelling messaging on our website and in our sales scripts. Their unique way of getting to the heart of the problem our company solves and ability to convey that message to our customers has differentiated us in the marketplace.”
Aaron, Envision Strategies
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"StoryJoy has been a huge asset over and over again."
As I've focused on building my business over the last several years, StoryJoy has been a huge asset over and over again. They have helped me craft compelling offers, write and develop brand scripts, and taught me the skills to continue to successfully work on my business as it continues to change into the future."
Zak, Strangeland Productions
